Five years ago, there were 2.5 million retired union members across the nation. By 2010, the number of union workers retiring each year is expected to grow to 500,000; by 2018, the number will be 530,000. These workers, and the millions more nonunion workers, do not fall off the face of the earth when they retire. Increasingly, union retirees are being called on to assist in union organizing drives and political action campaigns. Seniors vote in larger proportions than other sections of the population; union retirees vote Democrat in greater numbers than their nonunion counterparts. Meanwhile, traditional retiree issues—health care, pensions, Social Security—are increasingly intergenerational issues. Unions have called strikes over pensions and retiree health benefits. These issues are international, as well. This workshop will deal with how various media forms have been used to reach retirees as well as younger generations on these issues and campaigns, what forms of communication have been most effective, how retiree media in the U.S. can plug into an international retiree media network, and how labor communicators and other progressive media can build a new workers movement that is intergenerational in scope.